One look at the laundry list of social media platforms I’m involved with and someone could conclude following:
Anita intends to saturate the internet with her presence.
This is true. Journalism school (and my PR friends) have taught me well. I am all for some good ol’ fashioned branding. I am all about networking, reaching my target audiences and letting people know that I’m here and I’ve got important things to say–or tweet– and the skills to tell my stories well.
But this particular social media platform holds a different meaning for me. In stark contrast to all of the other SM sites, I use Tumblr purely for the LOLs, pardon the netspeak. Tumblr makes me happy. It’s like this pretty online scrapbook that contains everything I like, love, laugh at, admire and aspire to be that I can share with my friends.
Plus, I think it combines the best of all the aforementioned SM sites (except LinkedIn). Tumblr mixes the brevity of Twitter, the friendships of FB and Google+, the curiosity of StumbleUpon and the pleasing aesthetics of WordPress.
And it’s all mine. For me, Tumblr isn’t about my career. It’s about my happiness and appreciation for the small and giant, awe-inspiring things in life on display for myself and my friends. It’s not about branding or my portfolio.
(Which is why I have not included a link to my Tumblr page in this post. If you’re a good friend of mine, however and want to follow me on Tumblr, let me know and I’ll send you a link.)
Lately, I’ve been wanting to expand my horizons beyond what I do for a living. I love what I do. I love journalism, but I don’t want my career to define me. I’ve recently realized I’m more than my career, I have lots of facets.
And I can’t wait to discover every fabulous one.